everydayhero UK


Ride2Rio

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Communications Plan – Pre-Event

Email Messaging Send Date Audience
Intro Email Introduce participants to Ride2Rio Weekly, starting

May 30

All Participants
Create/Join Team Reminder 1 Don’t ride alone. Create or join a team today. June 4 Participants not yet in a team
Build-up #1 – Tyres

 

When tyres get soft, bad things happen. #get pumped June 8 All Participants

 

Fitness app connection reminder 1 Connect Strava or MapMyFitness to log your rides June 12 Participants not yet connected to apps
Build-up #2 – Carb Loading Go carb or go home. This is your call to greatness #pizzaparty June 15 All Participants
Create/Join Team Reminder 2 Don’t ride alone. Create or join a team today. June 19 Participants not yet in a team
Build-up #3 – Focus on fundraising 4 weeks to go – where are the donors in your networks? June 22 All Participants
Fitness app connection reminder 2 Connect Strava or MapMyFitness to log your rides June 26 Participants not yet connected to apps
Build-up #4 – Caffeinating Lattes + Lycra = LOVE #pedalpower June 29 All Participants
Create/Join Team Reminder 3 Don’t ride alone. Create or join a team today. July 5 Participants not yet in a team
Build-up #5 – Focus on fitness 1 week to go #waytotaper July 9 All Participants
Fitness app connection reminder 3 Connect Strava or MapMyFitness to log your rides July 14 Participants not yet connected to apps
Build-up #6 – Starts Tomorrow Prep yourself before you wreck yourself #crossitoff July 17 All Participants

 

Communications Plan – During Event

Email Messaging Day 1-36 Audience
Fitness App Connection Reminder Connect Strava or MapMyFitness to log your rides Day 1 Participants not connected to MMF/Strava
Create/Join Team Reminder Don’t cross alone. Create or join a team today. Day 3 Participants not in a team
Weekly Team Standing Message #1 The team’s position on leaderboard Day 7 All Participants in a Team
Weekly Individual Standing Message #1 The individual’s position on the leaderboard Day 7 Participants not in a team
Fitness App Connection Reminder – Final Connect Strava or MapMyFitness to log your rides Day 13 Participants not connected to MMF/Strava
Weekly Team Standing Message #2 The team’s position on leaderboard Day 14 All Participants in a Team
Weekly Individual Standing Message #2 The individual’s position on the leaderboard Day 14 Participants not in a team
Activation #1b – Participants not in a team Almost halfway there…where are you. Day 16 Participants not in a team
Activation #1a – Participants in a team Almost halfway there…how are you tracking? Day 16 All Participants in a Team
Create/Join Team Reminder – Final Don’t cross alone. Create or join a team today. Day 18 Participants not yet in a team
Weekly Team Standing Message #3 The team’s position on leaderboard Day 21 All Participants in a Team
Weekly Individual Standing Message #3 The individual’s position on the leaderboard Day 21 Participants not in a team
Activation #2 – Self Donate You GET what you GIVE. Self donate Day 25 All Participants
Weekly Team Standing Message #4 The team’s position on leaderboard Day 28 All Participants in a Team
Weekly Individual Standing Message #4 The individual’s position on the leaderboard Day 28 Participants not in a team
Activation #4 -Thank You A little gratitude goes a long way. Make these final days count. Share with your network. Day 29 All Participants
Top 5 Charity Leaderboard Update – Final Days Is your charity on top? See the leaderboard Day 30 All Participants in a Team
Activation #5a Get those last miles in! Day 32 Participants <6000 miles
Weekly Individual Standing Message #5 The individual’s position on the leaderboard Day 35 Participants not in a team
Weekly Team Standing Message #5 The team’s position on leaderboard Day 35 All Participants in a Team
Activation #5b Congratulations, you’ve done it! Daily Participants >6000 miles

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