everydayhero UK


Ride 2 Rio

Ride2Rio_Distressed_Flat_v4

Communications Plan – Pre-Event

Email Messaging Send Date Audience
Intro Email Introduce participants to Ride2Rio Weekly, starting

May 30

All Participants
Create/Join Team Reminder 1 Don’t ride alone. Create or join a team today. June 4 Participants not yet in a team
Build-up #1 – Tyres

 

When tyres get soft, bad things happen. #get pumped June 8 All Participants

 

Fitness app connection reminder 1 Connect Strava or MapMyFitness to log your rides June 12 Participants not yet connected to apps
Build-up #2 – Carb Loading Go carb or go home. This is your call to greatness #pizzaparty June 15 All Participants
Create/Join Team Reminder 2 Don’t ride alone. Create or join a team today. June 19 Participants not yet in a team
Build-up #3 – Focus on fundraising 4 weeks to go – where are the donors in your networks? June 22 All Participants
Fitness app connection reminder 2 Connect Strava or MapMyFitness to log your rides June 26 Participants not yet connected to apps
Build-up #4 – Caffeinating Lattes + Lycra = LOVE #pedalpower June 29 All Participants
Create/Join Team Reminder 3 [Captains] Don’t ride alone. Create or join a team today. July 5 Participants not yet in a team
Build-up #5 – Focus on fitness 1 week to go #waytotaper July 9 All Participants
Fitness app connection reminder 3 Connect Strava or MapMyFitness to log your rides July 14 Participants not yet connected to apps
Build-up #6 – Starts Tomorrow Prep yourself before you wreck yourself #crossitoff July 17 All Participants
Build-up #7 – Starts Today
And they’re off! #rideandraise July 18 All Participants
Team Captains
Recruit your team
As needed Captains with less than a full team

 

Communications Plan – During Event

Email Messaging Week 3 Audience
Weekly Team and Individual Standing Message #3 The team’s and individual’s position on leaderboard Sunday All Participants in a Team
Fitness App Connection Link to Strava/MMF Tuesday Active pages but not linked
Watch Promotion Raise £50 by tomorrow to be in with a chance of winning a watch (and why delf-donating is a great idea) Tuesday £0 fundraisers
£ = miles. And prize reminder Every £ is a mile towards your goal, and if you get to the goal, here are all the prizes you could win Thursday All participants